Field notes on AI-first web design.
Guides, playbooks and opinion from the studio. Practical writing on generative engine optimisation, modern build stacks and shipping websites in days, not months.
Guide / PropertyAI Powered Property Websites: The Future of Real Estate Sales
Most property websites are still searchable catalogues. The next generation understands buyer intent, personalises discovery and qualifies enquiries before an agent picks up the phone.
·10 min read
Studio / Anniversary20 Years of OPEN / Studio: Celebrating Two Decades of Creativity, Innovation and Evolution
Twenty years of design, branding and digital innovation. From OPEN Advertising to OPEN / Studio, and the next chapter built AI-first.
·5 min read
Comparison / StacksAI Website vs WordPress + Elementor: Pros, Cons and How to Choose
A no-nonsense comparison of modern AI-built websites and the WordPress + Elementor stack - speed, cost, control, SEO and the honest trade-offs of each.
·7 min read
Opinion / Build vs BuyAI Custom Functionality: Why Pay for Third-Party Apps When You Can Build Your Own?
Subscription apps are a tax on businesses that haven't been built yet. With AI, custom-built features that fit your exact workflow are now faster and cheaper than ever.
·6 min read
Guide / ProductionAI Websites Beyond the Basics: Custom Domains, DNS, Email, Search Console, GA, GTM & SEO
What it actually takes to put an AI-built website into production - custom domains, DNS, branded email, Search Console, GA4, GTM and a real SEO foundation.
·9 min read
Playbook / ContentAI Content Creation: Top 10 Tips for Successful Results
Ten field-tested rules for getting real, on-brand, usable output from AI content tools - prompts, voice, structure, fact-checking and the workflow we use in the studio.
·7 min read
Opinion / BrandAI Poster Design: How Perfect Food Photography Is Turning Customers Off
Hyper-real AI food imagery is everywhere - and customers are starting to switch off. Why authenticity, texture and a little bit of mess now outperforms the perfect plate.
·5 min read
Guide / AI searchGenerative Engine Optimization (GEO): A Practical Guide to AI Visibility, Readiness and Measurement
The AI visibility pipeline, a practical readiness framework, llms.txt and schema in proportion, platform differences and how to measure GEO honestly. No hype, no guarantees.
·14 min read